Additional sub-pages are provided with each and this saves the effort of designing. Additional programming is not required and the process is simplified for the relators to make full use of. Content can be easily added in addition to the captivating images which are in sync with the customizable colors and skins. ![]() Free templates do serve the needful whereas certain premium options are also up for grabs. Top class features are included in the form of cross browser compatibility and resourceful sliders. Generate real estate leads and shape up the business model perfectly with these genuine templates showcasing innovation and class. These are the best in the business templates and come with built-in HTML editors for tweaking the codes wherever required. With the WYSIWYG editors and other configurable options available, selecting the perfect tool for your website can often be tricky and has to be in accordance with the customer preferences. “Websites for just $5 per month. Websites for just $10 per month. Create a stunning Business free website, tailored for Real Estate now. This is the perfect template for any real estate agent. And fresh design, this. ![]() Websites for just $200 per month with 20 guaranteed leads and an ‘about us’ page!” This is what real estate agents who want to create an online presence see over and over again, every day. There are tons of real estate agent websites out there that have built-in Internet data exchanges (IDXs) intended to capture leads. Many of us use these websites, my team and myself included. They have been evolving over the past few years, and many of these templated websites look great. ![]() However, the big issue is not that the real estate agent websites are missing an essential feature; it’s that these websites do not focus on the most important aspect of your business: you. These sites build in an “about us” page that is about as customizable as your Twitter profile. You can fill in some information, post a link and upload a photo, but that’s about it. Rarely can you add video, a gallery of your recently sold properties, client testimonials and so on. These features should be as central to capturing leads as the IDX tool that is built in. Many templated websites focus on the IDX, not you. ![]() ![]() Unfortunately, in the ever-changing landscape that is real estate, the agent website with a built-in IDX isn’t capturing as much consumer information as it used to. Two years ago, you could conceivably capture 5 percent of your visitor information (or just north of that) using an excellent script, diligence and practice. But Chris Smith and Jimmy Mackin from Curaytor explained in the 2014 season finale of their fantastic WaterCooler Podcast that 1 to 2 percent lead capture is what teams should strive for. In just two years’ time, the market has become so flooded with IDX agent websites that lead capture has dropped by more than 50 percent. That isn’t exactly music to our ears. So, what’s the point of all this? We constantly hear about how we need to “grow” our Web presence as agents.
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March 2018
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